On May 2017 Salmoiraghi & Viganò, one of the most famous eyewear brands in Italy, is present for the first time at the International Book Fair of Turin.
To communicate it an Institutional campaign has been made togheter with a series of classic book reinterpreted using only the brand earpieces.
Agency: Saatchi & Saatchi
Executive Creative Director: Agostino Toscana
Creative Director: Alessandro Orlandi
Creative Director: Manuel Musilli
Client Creative Director: Riccardo Catagnano
Client Creative Director: Paolo Montanari
Art Director: Andrea Afeltra
Copywriter: Stefano Biasi
Published: May 2017
The small invitation