Tigotaland – OOH

Tigotà is an Italian shop selling products for personal hygiene and beauty, with a wide range of perfumes and make-up.
In this campaign different worlds are reconstructed using only products available in Tigotà stores
and highlighting every time an hero-product as the main character of the ad.
Tigota – Razor
Tigota – Dental floss
Tigota – Mascara
Tigota – Pinguini
Agency: BCube, Milan
Executive Creative Director: Andrea Stanich
Creative Director: Arturo Dodaro
Creative Director: Paola Morabito
Senior Art Director: Andrea Afeltra
Senior Copywriter: Davide Arini
Senior Copywriter: Alessandro Miasi
Photographer: Carl Warner
Post-production: Diego Angarita
Published: July 2018